The pressures of modern living mean that more and more businesses are feeling the strain of offering flexible services for customers. In the case of Moneypenny Ltd, a call centre based in Wales, increased customer demand meant that a shift to 24 hour services was required to keep up service levels. No problem, I hear you say, surely they just got nightshift staff in to cover the graveyard shift.
Yep, we thought that would be the sensible solution too. But Moneypenny decided to take a creative approach to the problem and have sent UK staff to the other end of the world so that they can deliver services during daylight hours. Four staff members have temporarily relocated to New Zealand where, at the flick of a switch, they take over from their UK colleagues when the day shift in Wales comes to an end.
One of the company's directors, Rachel Clacher, who set up the company with her brother Ed Reeves, hit upon the idea while on a sabbatical in Australia. The company had previously resisted taking on nightshift staff after becoming concerned about the detrimental impact of night working on employees' health and well being. Ms Clacher said,
"By working on the other side of the world we're now able to offer a truly 24 hour first-rate service, with bright, chirpy and wide-awake people."
Staff have embraced their new work pattern and have been delighted to get the opportunity to travel and take in new experiences while maintaining job security with the UK business.
Now, if you'll excuse me I'm off to get my hands on that research- should make some interesting reading for the boss!