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Enhancing and Optimising Your LinkedIn Profile

SR
Employment Law & HR
BG Purple

Note: this article was first written by our colleagues at Solve HR, before Solve HR joined Law At Work in March 2020. We have imported this...

LinkedIn is one of the most useful tools in the world of business but is sadly under-utilised by most people and businesses. LinkedIn is one of the most useful tools in the world of business but is sadly under-utilised by most people and businesses. With over 225 million members, over 2 million groups and millions of professional oriented searches happening every day LinkedIn is a fantastic tool for engaging with key stakeholders and enhancing individual and company online presence. Having an up-to-date, informative and professional looking LinkedIn profile is vital if you want to stand out from the crowd. Your profile is your window to the world and will dictate how your peers, clients, suppliers, prospective clients and employees or employers view you. A good LinkedIn profile with good connections is also an invaluable tool for recruitment as it instantly allows you to reach out to people within your industry with relevant skills and experience. LinkedIn allows you to search for individuals who have the key skills and experience you require. You can also advertise job vacancies cost free through relevant industry groups. Enhancing your profile is relatively straight forward and if done right should result in a better profile rating and an enhanced online presence making you more visible to new clients and prospective employers/employees. For more information on how to enhance and optimise your LinkedIn profile contact our Recruitment Manager, Tracey Burke.

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